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Mezzidakia inspired by everything East Mediterranean, a melting pot of cultures that have crossed over for centenaries. The flavours you will find here are inspired from the dishes of Turkey, Morocco, Lebanon, Persia and Greece, taking you on a culinary journey.
To represent this we Designed a bespoke typeface and identity system on a our interpretation of Greek tile work and Arabesque patterns. Many of these are based on plant forms designed to avoid figurative objects and images. We developed the Mezzidakia brand on a simplified lemon shape and branch motif. Using this as a border frame and inlaid to the main logotype and display text.
Working in collaboration with the lead interior designer Dominic Paul Together we commissioned hand painted signage for the shopfront and throughout the restaurant interior in wood and metal crafting to fit the interior with brand identity.
Deliverables included: Branding + Identity system, custom typeface, Interior elements, Exterior shopfront, Print Collateral, Merchandise & Packaging.
To represent this we Designed a bespoke typeface and identity system on a our interpretation of Greek tile work and Arabesque patterns. Many of these are based on plant forms designed to avoid figurative objects and images. We developed the Mezzidakia brand on a simplified lemon shape and branch motif. Using this as a border frame and inlaid to the main logotype and display text.
Working in collaboration with the lead interior designer Dominic Paul Together we commissioned hand painted signage for the shopfront and throughout the restaurant interior in wood and metal crafting to fit the interior with brand identity.
Deliverables included: Branding + Identity system, custom typeface, Interior elements, Exterior shopfront, Print Collateral, Merchandise & Packaging.
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Thank you. If you would like to know more about my:creative or are interested in collaborating in a new venture please visit us at Twitter / Instagram or Website
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Credits.
Brand and design by My Creative:
Interior Design: Dominic Paul
Signwriting: Artisan Art Works
Website: Mezzidakia
Photography: Malcolm Menzies
Photography: Malcolm Menzies
